When I write a blog entry, I could basically write about anything. I can also link to my organizations, or I could refer to a discussion I read elsewhere which I found interesting.
This is how I create a link to the BBC News homepage.
If I want to quote something from someone, I can do it like this:
I have earlier been holding workshops on videoblogging in among other places Sarajevo, and I am aware of some of the challenges associated with talking about videoblogging to a mixed audience like this. I have talked with the organizers of the seminar, and we agree that a hands-on approach is ideal - that they get to use the tools themselves and experiment with the medium.
I think it is very important to keep the audience in mind, and not just treat them all as the same.